Category Archives: blog
How to Incorporate Community Involvement into Your Company
Every business is part of a community—a community of employees, a community of clients and a community within your town, county and state. The question is, how does your business contribute to its greater community? Or is community involvement even … Continue reading
CMA CEO Inducted into Hall of Fame
Jeffrey Barnhart recognized as Distinguished Graduate by Hopewell Valley Central High School PRINCETON JUNCTION, N.J. – Oct. 21, 2016 – Jeffrey Barnhart, president and CEO of Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing communications firm, was inducted yesterday … Continue reading
Yes, Budgets Matter.
Every fall, the word begins to crop up with increasing frequency in work conversations. Budgets. Budgeting. If you are like a lot of people, you may cringe at the mere mention. After all, this is a business, let’s get to … Continue reading
How to Reel in Top Media Coverage
When it comes to getting media placements for your company, it’s not blind luck — just as you need bait for fishing, you need a media strategy in business. As a CEO for nearly three decades, I’ve learned the most … Continue reading
CMA Recognized With Joint Legislative Proclamation
Award-Winning Marketing Communications Firm Recognized for Nearly 30 Years of Service Dedicated to Helping Businesses Grow and Succeed PRINCETON JUNCTION, N.J.—August 5, 2016— The New Jersey Senate and Assembly has recognized Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing … Continue reading
Keeping Score: Leverage Business Metrics
Your team practices for weeks. On the day of the big game, the offensive line holds off the opposition while your quarterback throws a perfect pass. The team drives the ball down the field into the end zone and you … Continue reading
How to Keep Your Employees Motivated This Summer
It’s getting to be that time again. The temperature is rising, the sun is shining and vacation plans are looming. We all look forward to summer. But, as the owner of a company, it tends to encompass some challenges. How … Continue reading
How to Streamline Your Company & Grow Your Bottom Line
What makes a company great? Is it jumping on the latest trend or bandwagon? Sadly, no. Although, that would make things easier. As Jim Collins outlined in his article, “Good to Great,” his analysis of nearly 1,500 companies found one … Continue reading
Why It’s Important to Establish & Live by Your Company’s Core Values
Do you know your company’s core values? In a way, every CEO knows his or her company’s ideals. The question is, could you recite them at a moment’s notice? More importantly, could your employees do the same if asked? Be … Continue reading
Leverage Storytelling to Build Your Brand
Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading