Tag Archives: brand

3 Tips for Building Your Brand This Holiday Season

By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading

Posted in blog | Tagged , , , , | Leave a comment

9 Tips for Successful Entrepreneurs

My company, Creative Marketing Alliance (CMA), celebrates its 30th anniversary this year. The odds of startup businesses making it to 30 years is less than 1 percent, so I’m thrilled to have created something out of nothing and have it … Continue reading

Posted in accolades, blog, marketing | Tagged , , , , , , , , , , , | Leave a comment

CMA CEO Inducted into Hall of Fame

Jeffrey Barnhart recognized as Distinguished Graduate by Hopewell Valley Central High School PRINCETON JUNCTION, N.J. – Oct. 21, 2016 – Jeffrey Barnhart, president and CEO of Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing communications firm, was inducted yesterday … Continue reading

Posted in accolades, blog, ceo, event, marketing | Tagged , , , , , , , , | Leave a comment

How to Streamline Your Company & Grow Your Bottom Line

What makes a company great? Is it jumping on the latest trend or bandwagon? Sadly, no. Although, that would make things easier. As Jim Collins outlined in his article, “Good to Great,” his analysis of nearly 1,500 companies found one … Continue reading

Posted in blog | Tagged , , , , , , | Leave a comment

Leverage Storytelling to Build Your Brand

Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading

Posted in blog, ceo, marketing | Tagged , , , , , , | Leave a comment

Branding Begins With a Promise

Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading

Posted in blog, ceo | Tagged , , , , , | Leave a comment