Category Archives: blog

3 Tips for Building Your Brand This Holiday Season

By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading

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9 Tips for Successful Entrepreneurs

My company, Creative Marketing Alliance (CMA), celebrates its 30th anniversary this year. The odds of startup businesses making it to 30 years is less than 1 percent, so I’m thrilled to have created something out of nothing and have it … Continue reading

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How to Set the Company Course for Next Year

By Jeffrey Barnhart It’s the end of the calendar year, a time to look back and see where your company has been and where it is headed in the future. Well, sort of. I suggest that business executives plan for … Continue reading

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How to Incorporate Community Involvement into Your Company

Every business is part of a community—a community of employees, a community of clients and a community within your town, county and state. The question is, how does your business contribute to its greater community? Or is community involvement even … Continue reading

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CMA CEO Inducted into Hall of Fame

Jeffrey Barnhart recognized as Distinguished Graduate by Hopewell Valley Central High School PRINCETON JUNCTION, N.J. – Oct. 21, 2016 – Jeffrey Barnhart, president and CEO of Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing communications firm, was inducted yesterday … Continue reading

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Yes, Budgets Matter.

Every fall, the word begins to crop up with increasing frequency in work conversations. Budgets. Budgeting. If you are like a lot of people, you may cringe at the mere mention. After all, this is a business, let’s get to … Continue reading

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How to Reel in Top Media Coverage

When it comes to getting media placements for your company, it’s not blind luck — just as you need bait for fishing, you need a media strategy in business. As a CEO for nearly three decades, I’ve learned the most … Continue reading

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CMA Recognized With Joint Legislative Proclamation

Award-Winning Marketing Communications Firm Recognized for Nearly 30 Years of Service Dedicated to Helping Businesses Grow and Succeed PRINCETON JUNCTION, N.J.—August 5, 2016— The New Jersey Senate and Assembly has recognized Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing … Continue reading

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Keeping Score: Leverage Business Metrics

Your team practices for weeks. On the day of the big game, the offensive line holds off the opposition while your quarterback throws a perfect pass. The team drives the ball down the field into the end zone and you … Continue reading

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How to Keep Your Employees Motivated This Summer

It’s getting to be that time again. The temperature is rising, the sun is shining and vacation plans are looming. We all look forward to summer. But, as the owner of a company, it tends to encompass some challenges. How … Continue reading

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