Category Archives: blog

Marketing Planning for 2021

By Jeffrey Barnhart With the dog days of summer and Labor Day behind us, it’s time to start thinking about next year’s marketing plan. If the thought hasn’t even crossed your mind at this point, chances are, you’ll miss a … Continue reading

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How to Choose the Right Marketing Agency

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Solutions for the 5 Biggest Marketing Challenges

By Jeffrey Barnhart During every stage in your business life cycle, you’ll encounter marketing challenges. Before I jump into the biggest marketing challenges that I’ve seen in my more than 40 years in the industry and share solutions, let’s take … Continue reading

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How CEO’s Can Leverage Social Media

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3 Best Practices: How to Become a ‘Social’ CEO

By Jeffrey Barnhart The role of the Chief Executive Officer (CEO) in social media is constantly evolving. The term “Social CEO” is not new. Yet, it’s becoming increasingly more important in today’s digital world given the need for transparency. Consumers … Continue reading

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3 Tips for Building Your Brand This Holiday Season

By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading

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9 Tips for Successful Entrepreneurs

My company, Creative Marketing Alliance (CMA), celebrates its 30th anniversary this year. The odds of startup businesses making it to 30 years is less than 1 percent, so I’m thrilled to have created something out of nothing and have it … Continue reading

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How to Set the Company Course for Next Year

By Jeffrey Barnhart It’s the end of the calendar year, a time to look back and see where your company has been and where it is headed in the future. Well, sort of. I suggest that business executives plan for … Continue reading

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How to Incorporate Community Involvement into Your Company

Every business is part of a community—a community of employees, a community of clients and a community within your town, county and state. The question is, how does your business contribute to its greater community? Or is community involvement even … Continue reading

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CMA CEO Inducted into Hall of Fame

Jeffrey Barnhart recognized as Distinguished Graduate by Hopewell Valley Central High School PRINCETON JUNCTION, N.J. – Oct. 21, 2016 – Jeffrey Barnhart, president and CEO of Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing communications firm, was inducted yesterday … Continue reading

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