Tag Archives: branding


You have invested time and energy into building a successful business. It has taken decades and teams of employees to get to this level. But what about your brand? To be clear, building a business and building a brand is … Continue reading

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3 Tips for Building Your Brand This Holiday Season

By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading

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9 Tips for Successful Entrepreneurs

My company, Creative Marketing Alliance (CMA), celebrates its 30th anniversary this year. The odds of startup businesses making it to 30 years is less than 1 percent, so I’m thrilled to have created something out of nothing and have it … Continue reading

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Branding Begins With a Promise

Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading

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