Loosely defined as the conventional, unwritten practices followed by members of a certain behavior or activity, etiquette now applies to the virtual world and is strongly practiced by avid and professional social media users.
Rather than freely posting anything and everything onto sites like Facebook, Twitter and LinkedIn—there is an unspoken “code of conduct” driving the manner in which professionals act and react to matters on social sites.
Rule of Thumb(s) – A Few Highlights of Social Media Etiquette
Created to connect friends through wall posts and photo sharing, Facebook’s vast user base has become a primary target for individuals of businesses to solicit and advertise their ideas and products. Flooding Facebook’s newsfeed, however, with constant wall post and status updates is unfavorable and out-of-place to many Facebook users, who are simply on the site to stay in touch with friends.
Let’s talk about retweeting or “RT,” as it is recognized by many. The idea of retweeting comes with a two-pronged etiquette custom. One: Understand that not every tweet is RT-able. (More importantly, do you really want to use up two of your 140 character limit on typing in, “RT,” every time?) Two: If someone does RT you—it is polite to thank them for sharing your ideas.
LinkedIn as a social media platform differs from Facebook and Twitter, in that it is a professional based site first and used for social reasons, second. As a professional site, LinkedIn provides scripted templates for testimonial, endorsement and connection requests, however, users should still add in a personal touch in order for the exchange to make an impact. For people who have over 500+ connections, it is easy for a scripted message to get lost in the bunch!
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