Author Archives: Jeff Barnhart
35 YEARS SAVVY: HOW CMA GROWS BUSINESSES
When I was a marketing executive in Corporate America, I knew there was a better way. I was confident that I could create something that would help more than one organization—something that could help all businesses grow. So I launched … Continue reading
Marketing Planning for 2021
By Jeffrey Barnhart With the dog days of summer and Labor Day behind us, it’s time to start thinking about next year’s marketing plan. If the thought hasn’t even crossed your mind at this point, chances are, you’ll miss a … Continue reading
Solutions for the 5 Biggest Marketing Challenges
By Jeffrey Barnhart During every stage in your business life cycle, you’ll encounter marketing challenges. Before I jump into the biggest marketing challenges that I’ve seen in my more than 40 years in the industry and share solutions, let’s take … Continue reading
3 Best Practices: How to Become a ‘Social’ CEO
By Jeffrey Barnhart The role of the Chief Executive Officer (CEO) in social media is constantly evolving. The term “Social CEO” is not new. Yet, it’s becoming increasingly more important in today’s digital world given the need for transparency. Consumers … Continue reading
3 Tips for Building Your Brand This Holiday Season
By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading
How the Right Business Strategy Will Garner Success Next Year
By Jeffrey Barnhart Is it that time of the year already? When the days start to get shorter, companies begin to ponder what they’ve accomplished during the past year, in addition to thinking about the challenges ahead. One critical component … Continue reading
Why Putting Your Customer First Can Damage Your Business
An old adage says that the customer is always right. In the business book of commandments, you might find right next to that: Always put the customer first. These are business rules you can find countless articles about and engrained … Continue reading