Author Archives: Jeff Barnhart

Marketing Planning for 2021

By Jeffrey Barnhart With the dog days of summer and Labor Day behind us, it’s time to start thinking about next year’s marketing plan. If the thought hasn’t even crossed your mind at this point, chances are, you’ll miss a … Continue reading

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How to Choose the Right Marketing Agency

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Solutions for the 5 Biggest Marketing Challenges

By Jeffrey Barnhart During every stage in your business life cycle, you’ll encounter marketing challenges. Before I jump into the biggest marketing challenges that I’ve seen in my more than 40 years in the industry and share solutions, let’s take … Continue reading

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How CEO’s Can Leverage Social Media

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3 Best Practices: How to Become a ‘Social’ CEO

By Jeffrey Barnhart The role of the Chief Executive Officer (CEO) in social media is constantly evolving. The term “Social CEO” is not new. Yet, it’s becoming increasingly more important in today’s digital world given the need for transparency. Consumers … Continue reading

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3 Tips for Building Your Brand This Holiday Season

By Jeffrey Barnhart The holiday season is one of the most ideal times of the year for companies to build their brand. For many industries, the time period between Thanksgiving and the end of the year is prime selling season … Continue reading

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How the Right Business Strategy Will Garner Success Next Year

By Jeffrey Barnhart Is it that time of the year already? When the days start to get shorter, companies begin to ponder what they’ve accomplished during the past year, in addition to thinking about the challenges ahead. One critical component … Continue reading

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Why Putting Your Customer First Can Damage Your Business

An old adage says that the customer is always right.  In the business book of commandments, you might find right next to that: Always put the customer first. These are business rules you can find countless articles about and engrained … Continue reading

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Should You Fire Your Client?

Everyone wants as many clients as possible. Serving each client to the best of our ability in a timely manner is our top priority at all times. But not all clients are created equal. Some have a higher return on … Continue reading

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How Satisfied Employees Spur Company Profits

How much should a company value its employees? Well, they need more than a paycheck, they need to feel valued, empowered and part of the organization’s mission. And you, as a business owner, will reap the benefits of having an … Continue reading

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