Tag Archives: business
Leverage Storytelling to Build Your Brand
Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading
New Year’s Resolution: Maintain Relationships with Customers
Establishing trusting and authentic one-on-one relationships with each customer is crucial when involved in business. With the convenience and accessibility of social media and mass technology, we sometimes fall short in maintaining great personal relationships with our clients. At CMA, … Continue reading
Branding Begins With a Promise
Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading
Gone Fishing: CMA CEO Manages Work-Life Balance
As the CEO of a small entrepreneurial business, it can be a 24-hours, seven days a week, 365-days-a-year environment. Most of my waking hours are spent thinking about ways to improve business. It’s easy to do. It’s your baby, your … Continue reading
Spring into Golf Season and Grow Your Business
With the warm spring weather around the corner, I am looking forward to getting back on the golf course, both for business and pleasure. Golf for business isn’t a recreational activity; it is a business development tool. Participating in organized … Continue reading