Lynn McCollough, Diane Webster, Nicole Lauzon and Michele Giovine, all CMA staff members, stuff backpacks with school supplies for children to be distributed through One Simple Wish.
Client passion is one of CMA’s seven core values and I believe that it extends outwardly to helping make an impact in the community-at-large.
Corporate social responsibility (CSR) is the process an organization takes in an attempt to benefit its society. Companies tend to do this by monitoring and taking the culpability for its effects on the environment and society.
CSR is most commonly referred to as corporate citizenship which involves providing support to organizations such as nonprofits or other charities for no direct reward. CSR is simply giving back to the community because it is the right thing to do. Organizations should get involved in CSR to branch themselves out and build connections that broaden your organization and client base, because after all, the community is an important resource for your team.
VolunteerMatch reports that volunteerism is a win-win for companies and employees as volunteer programs boost employee morale and health, provide opportunities for professional development and increase employee loyalty to the company.
At CMA, we believe it is important to maintain connections with our local community through CSR. We believe in doing philanthropic work within the community by getting involved with nonprofits and local charities to help give back.
Recently, CMA had the opportunity to participate in the One Simple Wish backpack drive to collect school supplies for children in foster care. It was a great experience to be able to supply these children with the materials they needed to succeed.
Public Relations Account Executive Vikki Hurley-Schubert, (left) with Sally Shepherdson (center) and Alicia Barberi of Susan G. Komen Central and South Jersey, as they plan the Race for the Cure in October at Six Flags Great Adventure.
Other crew member volunteerism includes:
- Susan G. Komen Central South Jersey Race for the Cure
- Pennsylvania Recovery Organization Achieving Community Together Walk
- Helping to ban ivory sales
- Serving on committees for MIDJersey Chamber of Commerce
- Serving on committees for Burlington Regional Chamber of Commerce
CMA is currently partnered with the Rescue Mission of Trenton, as we help them try to beat a Guinness World Record for the largest collection of clothes to be recycled or donated. Clothing collections go to people in need in the Trenton area.
CSR is easy to do. It doesn’t require anything more than a passion for helping those in your community who need it. It is important to do work within your community to build relationships and give your team valuable experiences that help empower both your community and team. Most importantly, doing work within the community shows that we care.
Take initiative and remember to do your part in making sure CSR is achieved in your organization. Giving back is one of the most rewarding and easiest things to do. All you have to do is find a cause that your team is passionate about and offer helping hands.