To run a successful business, there a few core components business leaders must promote unto the company. These aspects include a vision, brand, culture, core focus and core values. While understanding that employees are the oil that allows the company to run smoothly, the most important aspect to develop is often core values. Continue reading
Employee Embodiment of CMA Core Values
Pinterest – A Brand New Marketing Tool
Pictures of do-it-yourself weddings, seasonal outfits, clever quotes and extraordinary travel destinations on Pinterest are serving the social-media-savvy as more than just a ‘build-it-yourself dream life.’ Booming in popularity and climbing its way to the third most popular social media site, Pinterest is becoming one of the most interesting new marketing tools that is overlooked by many. Continue reading
Newsfeed – A New Kind of Newsletter
Back in the day [of 2004], when the word ‘news’ signified an informative worldly update and the term ‘feed’ referenced the consumption of food, there was no such thing as social media. Now however, the term ‘newsfeed’ is one of the most commonly used terms and is the status-quo to which the general public obtains their news. Continue reading
Gauging Prospective Hires Through Social Media Representation
It’s been said a million times and it’s been done even more times than that- the portrayal of oneself on social media is a direct reflection of their professional propensity, and for that reason, employers are avidly looking to social media as a prime recruiting tool. Continue reading
Increasing Productivity in Alternative Ways
For many companies, the culture, energy and overall industry are major influences in the productivity and efficiency of an eight hour work day. Rather than assume that a company’s culture is derived from the occasional ‘Hawaiian Shirt Thursdays,’ or that the energy is only as vibrant as the personalities in it, upper-management should consider alternate ways to increase output while upping the “oomph.” Continue reading