Gone Fishing: CMA CEO Manages Work-Life Balance

JEB-Fishing
As the CEO of a small entrepreneurial business, it can be a 24-hours, seven days a week, 365-days-a-year environment. Most of my waking hours are spent thinking about ways to improve business. It’s easy to do. It’s your baby, your life, your source of income, your retirement.

Just because it can be, doesn’t mean it should be. In order to be successful and stay focused and not risk burn out or complacency it is important to have a healthy work-life balance for relaxation, clarity and overall well-being for yourself and your employees.

Balancing the demands of work with the demands outside work is a common issue felt by employees of all ranks worldwide.

An EY global survey of 9,700 full-time workers aged 18-67 in eight countries found that one third of respondents struggle with managing work-life balance, which has become more difficult, particularly in the past five years. Younger generations and parents are hit hardest with this task.

For me, fishing is my release. My mental break includes salt-water ocean fishing, drifting in my boat with friends, inshore fishing for fluke and sea bass, or offshore fishing for tuna, mahi or marlin. Fishing is great for relaxation and a simple cleansing of the mind, which makes it easier to stay sharp and focused at work.

Boating a big tuna or marlin takes a lot of teamwork, which reinforces that it is not always about you. Behind every successful entrepreneur is a great team. With all that this natural playground has to offer, it allows for a relaxing day.

I encourage all of my staff to find their own way to enjoy work-life balance. We also try and build some downtime into the CMA calendar throughout the year for some mental breaks during the work day.

Now that it is summer, we hold monthly barbecues for the staff where everyone gets to step away from their desk, kick back and relax during the day. It is also a way for the staff to recharge and to get to know each other better with a team building activity.

In the fall, we have a Halloween decorating contest, a pre-Thanksgiving luncheon before the long holiday weekend, plus many other activities throughout the year. These fun, mini-breaks are also a way to show appreciation for all the hard work they do all year long.

The EY survey found 62 percent of full-time employees in the United States had a spouse/partner who worked more or less 9 a.m. to 5 p.m. five days a week. Another 19 percent said their spouse/partner worked full-time, but with flexible hours

We also try to allow some flexibility in the work schedule, knowing most employees are managing care for loved ones, and understand that you can’t always get a doctor’s appointment after 5 p.m. or on a Saturday. It is beneficial to them and CMA if they know they can take the time they need to take care of their family. They return to work much more focused on the task at hand, with a settled mind.

Our employees know that we understand they have a life outside the office. In return, we have found they are more willing to give more for our clients.

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FIFA Reminds Us Why Accountability and Transparency Always Need to be Top of Mind

Flags for FIFA BlogA second corruption scandal is rocking the Fédération Internationale de Football Association (FIFA) governing body, shining a light onto executive leadership and the importance of accountability and transparency.

Here are some ways to prevent issues among your organization’s leadership:

Expect transparency and accountability from all involved in every aspect of the business: from finance to elections or board selection to picking napkins for an annual event. Transparent governance allows all to see the workings of the organization and builds trust inside and out.

One example of an athletic organization holding its people accountable and transparent is the International Olympic Committee (IOC), which had its own bribery scandal in the late 1990’s. However, IOC took steps to hold individuals responsible, disciplined the responsible parties, and put measures in place to prevent another scandal from happening again.

The IOC apologized and accepted blame. It investigated and developed a plan to correct what had allowed the bad behavior to happen. This allowed the IOC to recover and the rebuild its reputation.

Accept the missteps and errors. It does take a strong, principled organization to admit guilt. Admitting guilt supports both accountability and transparency.

This is not the first time FIFA’s accountability and transparency have been called into question. It is well-documented that two FIFA officials were accused of attempting to bribe heads of other soccer associations prior to an election in 2011; 25 FIFA officials were invited to attend an ethics meeting and 18 declined the invite. After an official involved handed in his resignation, FIFA closed the investigation with no accountability or transparency for the actions of others reputed to be involved. A report about the investigation was never fully made public. Many point to FIFA’s close-to-the-vest, tight-lipped culture partly to blame.

Governing boards and leadership committees should be held to the highest standards with clear practices and ethical guidelines. The best board members have passion and a sense of purpose for the organization, not purely self-focused.

Set term limits for the president and board with a clear schedule of terms. This way no one person can hold a seat for too long or exert too much influence on matters. Lay out the rules, by-laws and ethical expectations in clear language with full explanations.

A board governs an organization, the organization should hold accountability for the board. If the board is not held accountable, a closed culture can develop where the board feels they don’t have to report to anyone.

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Google: Mobile Friendly Web Pages or Else

GoogleGoogle rolled out updates last week that would discriminate against websites that are not mobile friendly, possibly causing a sharp decrease in traffic for businesses.

Searches will favor sites where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. Sites that avoid Flash (not mobile friendly at all, we’ve all been there when a Flash site pops up and we scream in universal frustration) have larger, easy-to-read text and easy-to-use buttons will be given higher search rankings.

The update affects only search rankings on mobile devices and applies to individual pages, not entire websites, according to Google’s Webmaster Central Blog. The update will work on all sites in all languages globally.

Experts estimate that half of all Google searches are done with a mobile device. This is expected to grow as more and more smartphones come on the market.

eMarketer predicts there will be almost two  billion smartphone users worldwide this year and 12 percent more than in 2016, so clearly the smartest companies are making their sites mobile-friendly. China has long ranked atop the smartphone use chart, with users almost tripling the United States, which is ranked second for smartphone use. India is projected to jump ahead of the US in smartphone use in 2016.

TechCrunch reports that less than half, or 44 percent, of Fortune 500 company websites were mobile friendly ahead of the rollout this week. Non-compliant sites include real estate giant Berkshire Hathaway, energy companies Phillips 66 and Valero, mortgage company Fannie Mae and healthcare company UnitedHealth Group.

Experts expect this to have a greater impact than Google’s last search ranking update in 2011, known as Panda. Google has reportedly seen a drop in their advertising revenue thanks to competition from the likes of Facebook.

Individual pages can be evaluated for “mobile-friendliness” using the Mobile-Friendly Test. If a site is not deemed mobile-friendly, Google will automatically reprocess pages once updates are made and re-rank them.

More than anything, it is a wakeup call for businesses to become mobile-friendly.

If your business needs to upgrade its web pages, Creative Marketing Alliance can help. Contact us at (609) 799-6000 or email info@cmasolutions.com.

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Spring into Golf Season and Grow Your Business

Golf NetworkingWith the warm spring weather around the corner, I am looking forward to getting back on the golf course, both for business and pleasure.

Golf for business isn’t a recreational activity; it is a business development tool. Participating in organized outings, such as a Chamber of Commerce, business organization or nonprofit, can be good for growing your business and marketing yourself. An outing is a way to get quality one-on-one time with someone you’d really like to do business with or meet.

At an outing you are spending a quality four hours or so with three others and it is a great time to get to know them a bit better, both in their business endeavors and personally. This almost one-on-one time should be spent developing a relationship with the person, not selling a deal.

When golfing in an outing, choose you golfing partners wisely; ask whomever is arranging the outing to pair you with someone you are looking to meet and do business with.

Remember this is a business event, so pick up the signals from your partners to set the tone for the day, especially if you are courting clients. Let them decide about pace and level of play; their comfort is more important than yours, especially if you would like to develop a relationship with them.

Start off with small talk for the first few holes and then transition into business topics. Good general rules from Bloomberg Business are never talk business before the third hole, or after the 15th. Preparing to shoot or walking on the green aren’t appropriate times to talk shop either. Try walking the course with fellow players for additional time for business related talk in addition to great exercise.

Take cues from the other players about how far to really dig into the business topics and don’t be too pushy. If you hear something you’d like to learn more about, it gives you a reason to schedule a follow-up meeting after the round and stay in contact with the potential client.

When playing, keep in mind golf virtues mirror business virtues and character: think calmly, strategically and don’t lose your temper over a bad play. Would you want to do business with someone who gets heated over a ball in the rough? Also, never, ever cheat. Wherever the ball lands, play it. It is more important to have ethics and morals than a good golf score. Would you want to do business with someone who fudges the numbers?

Follow up the round a few days later with a thank-you note and a LinkedIn invite to stay in front of that potential customer and suggest a way take the next step with the relationship with a meeting or  lunch.

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Big Game, Big Ads, Big Lessons Learned

FootballOh, that blue pill! The Budweiser puppy had us teary and empowerment was an overarching, feel-good theme, yes we are still talking about the commercials from this year’s Super Bowl.

And lot of lessons have emerged from the analysis of advertising around the big event.

 

  • Did you know men beat out women in social voice during the Super Bowl? They did, just barely, according to SalesForce.com. It also reported that 77 percent of the social conversation about one of the top five mentioned brands, Nationwide, was negative.

Katy Perry’s followers were a social media force to be reckoned with, generating 3.4 million tweets during halftime, a more than 50 percent increase from Bruno Mars last year, according to reports. In addition to winning the Big Game, the New England Patriots won the social media game as well, picking up 47,000 new followers on Twitter.

Consider these key takeaways:

  • Even with all the tweets going on, Marketing Land reports that hashtag use fell 7 percent during the Superbowl. This decline may be because there were less calls to action in this year’s advertising campaigns, ignoring social opportunities, according to Adweek.
  • The clear winner in the social media campaigns was Always #LikeAGirl according to Tech Crunch. It is also reporting this ad had the most social buzz during the Super Bowl, with more than 400,000 mentions counted by Adobe Social. Advertising Age explains how the commercial, which was adapted from a three-minute viral video with 54 million YouTube views in 2104 to 60-second Super Bowl spot.
  • Bloomberg and Daily Finance both report on the effectiveness of car ads. Bloomberg’s video recap of their report does shed positive light on the auto industry using the Super Bowl as a way to intrigue viewers into going online learning more about their newer models that people do not know much about. Both sites agree that Mercedes Benz won the car ad campaign with their tortoise and hare spot featuring the new AMG model.
  • Mobile customers, alternative viewing platforms, international real-time viewers, social media as a marketing strategy and bang for the buck in digital space were the top five trends Mashable.com focused on in Super Bowl marketing.
  • Adweek pegs mobile games as a new area of growth for Super Bowl advertising revenue. This year, it saw 10-fold growth in this sector.

 

 

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New Year’s Resolution: Build Customer Loyalty

2015 GraphicWe’ve made some New Year’s resolutions to refocus ourselves on great customer service in 2015.

Here is our list…feel free to make it yours, too:

  • Really take the time to listen to your clients.

When clients are speaking with you, really pay attention and listen to what they are saying. Do they have a problem you can help them solve? Do they need something or do they just need direction? This information will help you cater to exactly what the client needs and why they came to you in the first place. If your client isn’t offering up this information, ask a few gentle, open-ended questions to coax the information out of them. A salesperson has the best chance of increasing the sale after they have listened to their customer’s needs.

  • Offer them valuable information.

Giving away some information is a way to build loyalty. After you’ve heard your clients’ needs, offer information and tips about what actually brought them into your place of business. When talking about products and how to use them, it is wonderful if you can give first-hand advice with “I’ve used this item, it works great (or not so great) for what you need because….,” as customers perceive that as a testimonial, which is valuable to them and not someone just trying to make a sale.

Giving away information establishes you as an expert, a reliable source of information, and knowledgeable associates who help customers solve their problems are remembered more often that a place where a random widget is bought. When the customer is thinking about their next purchase, they will likely recall the place that gave them great advice, and return for the same service.

Let the customer know if you offer product trainings or demonstrations in your place of business; it’s another great way to give away information and build customer loyalty.

  • Pay attention to their needs and wants to get the up-sale.

After hearing about their needs, pay attention to their wants, or opportunities for products that they may want in the future. When a customer is looking for something, suggest a new item or an updated model. As the transaction is nearing the end, mention something to give the customer a reason to come back, such as a workshop, demonstration or a new product coming in.

  • Introduce them to a new service or product.

Who doesn’t love the newest gadgets? Showing customers you are on the cutting edge reinforces that you are worth coming back to.

  • Thank them for their business and loyalty.

Thanking a customer is the easiest way to build loyalty. Saying “thank you, I appreciate you coming in or calling today,” goes a long way. If someone makes a particularly large purchase or contract, a handwritten note reinforces that you are willing to go the extra mile.

If a customer refers someone to you, make sure to thank the person that gave the referral. “I’m so flattered you referred so-and-so to us, thank you.” This exchange is another opportunity to connect with your original client.

Mom was right when she reminded you that manners never go out of style.

Have a happy, healthy and prosperous New Year from the CMA Crew!

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Giving Back to the Community this Holiday Season

2014 Food DriveThe holiday season is officially upon us! This time of the year offers family and friends not only the time to come together and celebrate but also the opportunity to give back to the community. Continue reading

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Bringing Your Company Together

Holiday CardsCelebrating traditions is a great way to bring your organization together and define your culture. Looking to attract new talent? Company traditions allow for your business to stand out among companies in Corporate America. Traditions highlight your culture and give a prospective employee a deeper desire to join your team. Continue reading

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4 Things We Can Learn About Social Media from the ALS #IceBucketChallenge

DSC_0095The ALS #IceBucketChallenge has grown beyond a national campaign into a worldwide phenomenon. Here’s how it works: People who accept the challenge make a donation and dump a bucket of ice water over their head, which gives them the right to challenge another individual. The person receiving the challenge must comply within 24 hours or make a minimum donation of $100. Continue reading

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Why Catering to Exceptions Can Be Detrimental to Your Business

Dealing with exceptions both in personal life and in business is more often than not, the norm. The caveat for business leaders however, is having the propensity to identify the difference between what your expectations of the norm are, as opposed to what they are often masked to be. Hopefully, your “ideal norm” caters to the majority circumstance, rather than the exception—and here’s why. Continue reading

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