Author Archives: Jeff Barnhart
Keeping Score: Leverage Business Metrics
Your team practices for weeks. On the day of the big game, the offensive line holds off the opposition while your quarterback throws a perfect pass. The team drives the ball down the field into the end zone and you … Continue reading
How to Keep Your Employees Motivated This Summer
It’s getting to be that time again. The temperature is rising, the sun is shining and vacation plans are looming. We all look forward to summer. But, as the owner of a company, it tends to encompass some challenges. How … Continue reading
How to Streamline Your Company & Grow Your Bottom Line
What makes a company great? Is it jumping on the latest trend or bandwagon? Sadly, no. Although, that would make things easier. As Jim Collins outlined in his article, “Good to Great,” his analysis of nearly 1,500 companies found one … Continue reading
Why It’s Important to Establish & Live by Your Company’s Core Values
Do you know your company’s core values? In a way, every CEO knows his or her company’s ideals. The question is, could you recite them at a moment’s notice? More importantly, could your employees do the same if asked? Be … Continue reading
Leverage Storytelling to Build Your Brand
Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading
New Year’s Resolution: Maintain Relationships with Customers
Establishing trusting and authentic one-on-one relationships with each customer is crucial when involved in business. With the convenience and accessibility of social media and mass technology, we sometimes fall short in maintaining great personal relationships with our clients. At CMA, … Continue reading
Social Responsibility Makes Good Business Sense
Client passion is one of CMA’s seven core values and I believe that it extends outwardly to helping make an impact in the community-at-large. Corporate social responsibility (CSR) is the process an organization takes in an attempt to benefit its … Continue reading
Recognition: Taking your Firm Higher
Award season is upon us and with it comes more than just a trophy, but a path to follow for the future. Recognition for your firm should be an opportunity to identify new strengths and potential improvements. Recognition can help … Continue reading
Facebook Testing “Dislike” button, Emojis
After years of asking for it, Facebook is finally giving the people what they want. Soon, users may have the option to express more than just “like,” in a new expressive way with emojis. An emoji is a cartoon e-character … Continue reading
Branding Begins With a Promise
Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading