Tag Archives: CMA

Leverage Storytelling to Build Your Brand

Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading

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Branding Begins With a Promise

Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading

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New Year’s Resolution: Build Customer Loyalty

We’ve made some New Year’s resolutions to refocus ourselves on great customer service in 2015. Here is our list…feel free to make it yours, too: Really take the time to listen to your clients. When clients are speaking with you, … Continue reading

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