Tag Archives: blog
Why It’s Important to Establish & Live by Your Company’s Core Values
Do you know your company’s core values? In a way, every CEO knows his or her company’s ideals. The question is, could you recite them at a moment’s notice? More importantly, could your employees do the same if asked? Be … Continue reading
Leverage Storytelling to Build Your Brand
Do you know the story of your brand? One of the keys to effective branding is how well you tell your story. Your brand needs to emotionally connect to your audience. The story of your brand and your company helps … Continue reading
New Year’s Resolution: Maintain Relationships with Customers
Establishing trusting and authentic one-on-one relationships with each customer is crucial when involved in business. With the convenience and accessibility of social media and mass technology, we sometimes fall short in maintaining great personal relationships with our clients. At CMA, … Continue reading
Social Responsibility Makes Good Business Sense
Client passion is one of CMA’s seven core values and I believe that it extends outwardly to helping make an impact in the community-at-large. Corporate social responsibility (CSR) is the process an organization takes in an attempt to benefit its … Continue reading
Facebook Testing “Dislike” button, Emojis
After years of asking for it, Facebook is finally giving the people what they want. Soon, users may have the option to express more than just “like,” in a new expressive way with emojis. An emoji is a cartoon e-character … Continue reading
Branding Begins With a Promise
Twenty-eight years ago, I knew I was creating something more than a name and a logo. When I launched full-service marketing firm Creative Marketing Alliance (CMA), I was more concerned about the overall customer experience, which includes expectations, quality of … Continue reading
Gone Fishing: CMA CEO Manages Work-Life Balance
As the CEO of a small entrepreneurial business, it can be a 24-hours, seven days a week, 365-days-a-year environment. Most of my waking hours are spent thinking about ways to improve business. It’s easy to do. It’s your baby, your … Continue reading
Google: Mobile Friendly Web Pages or Else
Google rolled out updates last week that would discriminate against websites that are not mobile friendly, possibly causing a sharp decrease in traffic for businesses. Searches will favor sites where text is readable without tapping or zooming, tap targets are … Continue reading
Spring into Golf Season and Grow Your Business
With the warm spring weather around the corner, I am looking forward to getting back on the golf course, both for business and pleasure. Golf for business isn’t a recreational activity; it is a business development tool. Participating in organized … Continue reading
Big Game, Big Ads, Big Lessons Learned
Oh, that blue pill! The Budweiser puppy had us teary and empowerment was an overarching, feel-good theme, yes we are still talking about the commercials from this year’s Super Bowl. And lot of lessons have emerged from the analysis of … Continue reading