Author Archives: Jeff Barnhart
Should You Fire Your Client?
Everyone wants as many clients as possible. Serving each client to the best of our ability in a timely manner is our top priority at all times. But not all clients are created equal. Some have a higher return on … Continue reading
How Satisfied Employees Spur Company Profits
How much should a company value its employees? Well, they need more than a paycheck, they need to feel valued, empowered and part of the organization’s mission. And you, as a business owner, will reap the benefits of having an … Continue reading
9 Tips for Successful Entrepreneurs
My company, Creative Marketing Alliance (CMA), celebrates its 30th anniversary this year. The odds of startup businesses making it to 30 years is less than 1 percent, so I’m thrilled to have created something out of nothing and have it … Continue reading
How to Set the Company Course for Next Year
By Jeffrey Barnhart It’s the end of the calendar year, a time to look back and see where your company has been and where it is headed in the future. Well, sort of. I suggest that business executives plan for … Continue reading
How to Incorporate Community Involvement into Your Company
Every business is part of a community—a community of employees, a community of clients and a community within your town, county and state. The question is, how does your business contribute to its greater community? Or is community involvement even … Continue reading
CMA CEO Inducted into Hall of Fame
Jeffrey Barnhart recognized as Distinguished Graduate by Hopewell Valley Central High School PRINCETON JUNCTION, N.J. – Oct. 21, 2016 – Jeffrey Barnhart, president and CEO of Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing communications firm, was inducted yesterday … Continue reading
Yes, Budgets Matter.
Every fall, the word begins to crop up with increasing frequency in work conversations. Budgets. Budgeting. If you are like a lot of people, you may cringe at the mere mention. After all, this is a business, let’s get to … Continue reading
The Benefits of a Pet-Friendly Workplace
Most mornings at CMA begin with the soft jingling of identification tags as Babe, a nearly 10-year-old Yorkie-mix rescue dog, follows her owner Dave down the hall to the office kitchen for a glass of water. “Good Morning Dave, Good … Continue reading
How to Reel in Top Media Coverage
When it comes to getting media placements for your company, it’s not blind luck — just as you need bait for fishing, you need a media strategy in business. As a CEO for nearly three decades, I’ve learned the most … Continue reading
CMA Recognized With Joint Legislative Proclamation
Award-Winning Marketing Communications Firm Recognized for Nearly 30 Years of Service Dedicated to Helping Businesses Grow and Succeed PRINCETON JUNCTION, N.J.—August 5, 2016— The New Jersey Senate and Assembly has recognized Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing … Continue reading